After two years of development, Lawyer Plugin (www.lawyerplugin.com) launched their first public version of what promises to be an essential plugin for any lawyer running a WordPress website.
Lawyer Plugin is the first plugin of its kind: it gives law firms access to hundreds of local resources which are automatically added, updated, and synced with Lawyer Plugin’s central servers every 24 hours.
The registration takes care of all settings automatically. For example, a bankruptcy lawyer in Tampa, Florida, creates his profile with his law firm’s name, address, city, state, and practice area(s). The plugin automatically pulls bankruptcy- and Florida-related resources onto the resource page which is created by the plugin. With that, the firm becomes part of the peer-to-peer legal directory which is then displayed on the websites of every plugin user.
When creating the plugin, the peer-to-peer directory presented a major challenge. A law firm does not want to display competing law firms on their website. To solve this problem, Lawyer Plugin has been designed to filter competitors and only displays non-competing listings on each user’s website.
Here is how the filter works:
Smith & Smith bankruptcy lawyers in Tampa, Florida, install Lawyer Plugin.
Lisa Johnson & Associates, elder law attorneys in Asheville, North Carolina, also installs Lawyer Plugin.
Bradley Baker & James bankruptcy lawyers in Tampa Florida installs Lawyer Plugin.
Foz & Oz Attorneys at Law, bankruptcy lawyers in Los Angeles, California, installs Lawyer Plugin, too.
On the Smith & Smith resources page, Lawyer Plugin will display the listing for Lisa Johnson & Associates, because that firm does not compete in Smith & Smith’s local market. It will also display the listing for bankruptcy attorneys Foz & Oz. Even though they are bankruptcy lawyers, Foz & Oz are in Los Angeles, and therefore not competing with the Tampa, Florida practice.
However, Bradley Baker & James will not be included on Smith & Smith’s website, and Smith & Smith will not be included on Bradley Baker & James website. Lisa Johnson & Associates will display listings for all three of the above firms, because none of them compete with her practice.
A Fun Brand for a Serious Industry
Lawyer Plugin breaks out of the stuffy legal mold. On Lawyerplugin.com, users will not find any bookshelves, gavels, or court house columns. Instead, they are offered an outlet for venting with a “Hate Mail” form and noting in their legal disclaimer that the plugin has not displayed any “violent behavior,” but cautions that the “adolescent years are right around the corner.”
Last year, Lawyer Plugin posted teasers on its Facebook and Twitter profiles as beta testing began. The question was asked: “How awesome will Lawyer Plugin be?” The answers —
Coffee will drink Lawyer Plugin to wake up.
You will never need a flu shot. The flu will need a Lawyer Plugin shot.
The earth will no longer rotate around the sun. The sun will be too busy rotating around Lawyer Plugin.
And it was even predicted that Christmas will begin celebrating Lawyer Plugin.
The Lawyer Plugin’s financial backers plan to keep the plugin free. Lawyer Plugin will continue to receive funding indefinitely as add-ons are developed, and a paid, professional version of Lawyer Plugin is also in the works.
Lawyer Plugin is free and out in the court of public opinion. The developers are thirsty for user feedback and additional ideas for features.