Category Archives: Internet Informations

Yahoo Ad Startup Acquisitions

Jakarta – Yahoo! management announced that the company recently acquired a new company engaged in the field of advertising, namely AdMovate.
On the company’s official website, Wednesday, July 17, 2013, management AdMovate said, “We started the company last year to make it easier for advertisers to create highly personalized offers via the mobile platform.”
Management said the company tried to keep the advertisers can reach consumers through ads that are personalized to match. And Yahoo! has a team with a similar vision.
“Yahoo! is willing to invest in a massive scale,” he says on the site. AdMovate management company hopes to realize his dream of building an effective mobile advertising services.
In a statement, the management of Yahoo! said, “This acquisition is part of our efforts to further develop our advertising technologies such as Apt, Genome, and Right Media.”
Yahoo! hopes that the advertisers can more easily advertise and advertising agencies can be more easily connect. The technology developed AdMovate expected to accelerate this development.
This action adds to list of companies that have made ​​acquisitions Yahoo! In May, Yahoo! bought the social networking site Tumblr with a value of U.S. $ 1.1 billion. Analysts expect, Tumblr is the largest acquisition in the history of corporate.
Buying Tumblr will meet the goals of Yahoo! CEO Marissa Mayer to expand the market share of the smartphone and tablet computer users. Tumblr paper presents a constantly changing, photos, and other digital content presented by users who can now connect through mobile applications. This service is also one of the most popular websites among teenagers and young adults, it is considered appropriate to the development of Yahoo! Mayer

4 SEO Tips for Launching a New Website and New Brand

Launching a new website is hard. Launching a new brand with that new website can be downright madness.

Just ask Moz. Or iAcquire. Apparently, 2013 is the year of the marketing agency rebrand, and I’m happy to announce we’re part of that list, too: Last week, 352 Media Group became 352.

Those 2½ months spent building our new website and our new brand were the hardest I’ve ever worked in my life. They were also the most rewarding, and despite my incessant cursing, I wouldn’t trade it for anything. Why? Because look at the old site:

Holy wow.

Whenever you launch a site, everyone just sees the design change, but rarely do you see the behind the scenes – and I’m not just talking about design iterations, although there were probably 13 of those – work that goes into a new website. We’re assuming you’ve already redid your keyword and market research.

That’s A Lot of Redirects

Thankfully, the domain didn’t change, but the URL structure did change to directory style. I used Ruth Burr’s template for domain migrations, but made some tweaks.

First, pull every single URL that’s on your root domain. I used both Screaming Frog and our database to make sure I wasn’t missing anything. Drop into Excel and start analyzing what’s going where on your new site.

We work in agile web development, which accounts for short sprints of work (in our case, two weeks at a time) when at the end we’d be able to launch full functionally pieces of our website. Think of it like building a house one room completely at a time.

Because this bad boy needed to be up before mid-July, the planned to launch with the Slim Fast version of our sitemap: A lot of pages weren’t going to exist yet, but they would soon. That meant a lot of pages of our existing site weren’t going to move yet, but they would.

So, in addition to the 301s and 404s, I added a section of what was going to be in Phase II to make our support departments’ lives a little easier. I think it worked.

Analytics

I admit it: I didn’t remember to install the analytics code on our new site until 24 hours before the site launched. *Facepalm*.

Seriously: Don’t forget it, but also, don’t settle for the basic version. There is so much more that you can see with a little customization, and you need to think about what makes most sense for you. For us, there were three big ones:

  • Enhanced in-page to see where people were clicking.
  • Page scrolling to see how far down people were going on our pages.
  • Event tracking to see how people interacted with our video.
  • Event tracking to see how often people clicked on our contact information.

Sitemaps

If your URLs are changing, so will your sitemaps. Don’t forget to generate a new XML sitemap and resubmit me that GWT to speed up indexation of your new site. We went the multiple XML sitemap approach, one of our main site and one for our blog.

Holy Crap: We Aren’t No. 1 For Our Name

That’s every SEO professional’s nightmare. We’re living that right now. We decided to change our name in January. In May, we took a match to our old site and started over from scratch. Around June, someone finally said “Hey, I wonder where we’ll be ranked with our new brand name.”

Page 3. PAGE 3?!

Logically, it makes sense. 352 is the area code of Gainesville, Florida, our headquarters and our namesake. Sure, we’ve been known simply as 352 (tree-five-two) for 15+ years both by clients and internally, search engines weren’t making that connection.

Why would they? All of our brand links are 352 Media Group, and all of our content was 352 Media Group. We also don’t have nearly the social community that Moz does to blog, link and tweet the name change that would clued Google in sooner.

While our new brand does come with a whole new keyword targeting – Pro tip: Start your new keyword research very early – I couldn’t care less about our exact-match anchor text until we’re showing up No. 1 for “352.” How do you do it? Pull your backlink using your favorite tool, go down and find all of the links with your brand name, and start contacting.

Trust me: Start this process very early if you’re changing name, as in way before you officially launch. Start by reaching out to people who you know can queue up their change to go live on your exact launch date, for example, your author bio for any places you’re a contributor. Don’t forget to make sure your internal team changes any links they have on personal websites.

I’m in the thick of this now, and you never really realize how many brand links you have until you’re staring at a 4-digit long Excel spreadsheet.

Keeping Momentum Post Launch

Last year, I went skydiving. There’s a moment about 30 seconds into your free fall where you convince yourself that the shoot should have opened by now, and this was going to be it. Then, the chord pulls, you shoot up vertically, and you feel the biggest rush of relief because you are, in fact, going to make it through.

At 3:52 p.m. – see what we did there? – on July 16, 2013, I got that same rush from the launch of our site.

And while the honeymoon of the new brand only lasted about 24 hours until my inbox was flooded with feedback, I needed that kick to keep up the momentum our team had with post-launch iterations.

There will be things you don’t think of. There will be bugs you missed. There will be internal feedback that makes more sense. There will definitelybe user feedback you didn’t even know existed. You need an organized way to keep track of all of this.

My agency used TFS and work through a backlog of items based off client priority and effort to complete the task. This helps us better see the cool things we want to do and where it lies based on priority.

It’s not the most intuitive, and we’re searching for some something a little more user friendly, but it works well enough for now.

If you’re going through a new site launch, I feel you, buddy. It’s long. It’s a pain in the ass. Sometimes, you just want to quit. It’s extremely difficult not to get discouraged, but the end result will be worth it.

Don’t get disappointed if you forget something. There’s a lot to do, and we missed a few “Well, duh” things post launch, but it’s OK. That’s the beauty of constant iterations.

Yahoo Officially Startup Acquisitions of Chinese origin Ztelic

Yahoo is now led by Marissa Mayer has not quit to continue to develop the company. Several acquisitions were they doing. And now turn to a Chinese origin named Ztelic startup recently purchased by Yahoo.

Neither Yahoo nor Ztelic parties did not disclose to the public how much nominal money involved in the transaction. However, information on the step acquisition was officially inscribed in Ztelic site on Thursday (07/18/2013) local time.

In a statement, Ztelic say that they are very pleased to be joining the company at Yahoo. This acquisition was a step they refer to as a step forward and could give a positive value for the company. Especially at this time Yahoo has 700 million users.

Ztelic itself is a startup that develops software for analyzing and monitoring activity on social networks. This step was carried out Yahoo acquisition to increase investment in R & D. Interestingly, the founder of Ztelic Hao Zheng is one of the former R & D laboratory personnel Yahoo China and had developed a game for Zynga.

MySpace users threaten to sue after years of blogs deleted

MySpace has been accused of deleting years worth of users’ personal blogs and histories after the site underwent a $20 million relaunch last month.

The move was a bid to shed the site’s outdated image and attract a new teenage fanbase, after millions of users migrated to Facebook as their primary social networking site in the late 2000s.

Purchased by Rupert Murdoch’s News Corporation in 2005 for $580m, a decision Murdoch has since called a “huge mistake”, MySpace’s focus on music and entertainment over social interaction has been credited as one of the reasons behind its decline.

At its peak, the site boasted 125m users and more webpage visits than Google. It now has around 25m users.

In 2011 Specific Media Group and pop heartthrob Justin Timberlake jointly purchased the company for $35m, and have since attempted to rebrand the site for the teenage generation through campaigns with rapper Pharrell.

This sleek new makeover has resulted in the deletion of blogs, videos, private messages, posts and comments without prior warning, much to the fury of its remaining loyal users.

Distraught fans created a thread entitled ‘I want my blogs and classic myspace back’ to vent their frustration at the move one user called “crass arrogance”.

They continued: “You have stolen 6 years of blogs and something that is priceless to me and cannot be replaced.”

Another lamented the deletion of her blogs, writing: “Openly and freely I shared intimate moments that can not be relived or retold for they where experienced. I would revisit myspace religiously because of my blogs… Myspace did an ultimate back stab.” [sic]

MySpace responded to concerns with the soothing message that the information had not been lost forever.

It said: “Change isn’t easy and there has been a lot going on lately. We understand that this information is very important to you. Please understand that your blogs have not been deleted. Your content is safe and we have been discussing the best ways possible to provide you your blogs.”

Google releases Chrome 28 with Blink browser engine

Google on Tuesday released Chrome 28, the first polished version of the browser to use the company’s home-grown “Blink” rendering engine. On Windows, the upgrade also sported Google’s new notification service that lets developers of Chrome apps and add-ons display messages and alerts outside the browser window.

The upgrade was the first since May 21, when Google shipped Chrome 27 and touted some minor performance improvements.

[ Also on InfoWorld: Bug bounty programs provide strong value for Google, Mozilla. | Get your websites up to speed with HTML5 today using the techniques in InfoWorld’s HTML5 Deep DivePDF how-to report. | Learn how to secure your Web browsers in InfoWorld’s “Web Browser Security Deep Dive” PDF guide. ]

Google announced in April that it was dropping the open-source WebKit browser engine — at the time also used only by Apple’s Safari — and was instead launching Blink, a WebKit variant, to power Chrome. Since then, Opera Software’s Opera has also adopted WebKit as an interim step before it eventually moves to Blink.

Google cited difficulties in adapting WebKit to Chrome, and in the first weeks after the announcement, stripped copious amounts of unnecessary-for-Chrome code from the fork that became Blink. Previously, only the rougher “Dev” and “Beta” builds of Chrome relied on the Blink engine. Users can verify that Blink is present by typing chrome://version/ in the Chrome address-search bar, dubbed the “Omnibox.”

Also included in Chrome 28 is new support for more sophisticated notifications that appear outside the browser pane and display even when the browser’s not running. “Packaged apps” — ber-Web apps that look and behave like “native” code written specifically for the underlying OS — and add-ons can push brief messages and alerts to Chrome users after their developers have enabled the feature.

Only the Windows version of Chrome 28 currently supports these next-generation notifications, but Google promised that the feature would soon make its way to OS X and Linux. On a Mac, Chrome notifications are not integrated with OS X Mountain Lion’s Notification Center.

Along with the debut of Blink and notifications, Chrome 28 contained patches for 15 security vulnerabilities, one of them rated “critical,” Google’s most serious threat ranking. According to Google’s terse security advisory, that flaw was a memory management bug — dubbed a “use-after-free” vulnerability — in the browser’s network sockets code.

But while Colin Payne, who reported the bug, received an impressive reward of $6,267.40, another researcher was handed triple that. Andrey Labunets was paid a record $21,500 for filing several vulnerability reports, including two in the Google synchronization service and an unknown number of others that Google said were “…since-fixed server-side bugs.”

That last phrase and the amount paid were clues that Labunets discovered one or more flaws in a core Google service. In April, Google boosted bounties for vulnerability reports in its core websites, services and online apps, resetting the top reward to $20,000 for remote code executable bugs, those that attackers could use to slip malicious code onto a server or into an app or site.

Labunets is no stranger to large bug bounties. Earlier this year, after reporting a string of weaknesses in Facebook’s authentication protocol, Labunets was awarded $9,500 by the social networking giant.

Altogether, Google this week paid bounties totaling $34,901 to six researchers, including Payne and Labunets, for reporting eight different bugs. Through Tuesday, the Mountain View, Calif., company has awarded nearly $250,000 thus far this year in bounties or hacking contest prizes.

Users can download Chrome 28 from Google’s website. Active users can simply let the automatic updater retrieve the new version.

Facebook Hashtags Not Catching on With Consumers

While using hashtags in Facebook posts might be a fun tactic for brands trying to engage consumers, it doesn’t appear to be paying off, a new study finds.
Research from social media analytics firm Simply Measured revealed that while 20 percent of Facebook posts among top brands now include hashtags (which give users a way to group messages of similar content), there is no evidence that hashtags are influencing engagement.

The study shows that posts with hashtags —a new feature added with in the last several months — perform as well as those without, suggesting that people are not yet discovering brand posts by their tags.

Overall, the study shows nearly all of the companies in the Interbrand 100 — which ranks businesses based on financial status — now have a Facebook fan page, with 60 percent posting something at least once a day.

[No, Really, Facebook Makes Employees More Productive]

The research revealed that visual content is by far the primary driver for engagement on Facebook. Photos posted by top brands average more than 9,400 engagements, which includes likes, comments and shares, per post, while video posts average more than 2,500.

When it comes to text posts, brands must walk a fine line. Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives. However, if a status update is too short — less than 50 characters — it may not be long enough to capture viewers’ attention or provide the necessary context to drive the number of likes, shares and comments a brand would like.

“For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” said Adam Schoenfeld, CEO of Simply Measured. “This latest research once again proves that knowing your audience, understanding your content assets and measuring your efforts are extremely important to develop the social strategies that will work best for you.”

Businesses that limit Facebook fans from writing on their page might want to reconsider their strategy. The research shows that nearly 30 percent of top brands do not allow users to post on their wall. For those brands, user engagement on their page is limited to likes, comments and shares, resulting in 15 percent less engagement than brands that do allow user posts.

When it comes to drawing the most Facebook fans, no one does it better than Facebook itself. The social media giant claims the top spot with 93 million fans, followed by Coca-Cola and MTV.

Opera Next 16 hints at new features

Norwegian browser developer Opera Software has confirmed the switch of its browser development to a rapid release cycle with the launch of Opera Next 16. The new version number comes less than a month after Opera 15 FINAL was released, which saw Opera switch from its own proprietary Presto web engine to the Blink engine used by Google Chrome.

As with all rapid release cycle updates, there are no major overhauls to be found in Opera Next 16, although a number of interesting new features have been showcased as the next iteration starts its journey towards final release.

Opera 16 — which is based on Chromium 29, the engine that powers Chrome 29 (currently in beta) — comes with support for the W3C Geolocation API, a form auto-filler tool and opera:flags, a shortcut to settings that allows adventurous users to play with experimental features.

Users will also find a new setting under Browser > Start Page called “Preload Discover contents”, which allows users to switch this feature off.

Platform-specific updates include support for Jump Lists in Windows 7 and 8, plus the addition of Presentation mode to the Mac platform.

In addition to these existing features, Opera has revealed the next set of features it’s working on, with the promise that early versions of these will be rolled out into the Opera Next build over the next few weeks. These include proper bookmarks support, synchronization via Opera Link, improved tab handling and themes.

Opera Next 16 is considered “alpha” software, which is why — like Firefox Aurora — it’s designed to run alongside an existing stable build of Opera, allowing users to experiment with new features without affecting their day-to-day browsing. Updates are frequent as bugs are discovered and fixed, but users should not attempt to rely on Opera Next as their primary browser, hence the separate installation.

Facebook rallies 30%, logs best day ever

Facebook shares rallied an impressive 30% Thursday, allowing the stock to book its best one-day gain ever. And while shares remain about 10% below the May 2012 IPO price of $38, analysts are predicting that Facebook is finally on its way to reaching, and even crossing, that threshold.

“Facebook delivered its strongest quarter yet as a public company — results that we think could be thesis-changing for many,” said Doug Anmuth, a JPMorgan analyst who boosted his price target to $44 a share from $35.

Investors and analysts are most impressed by Facebook’s growing strength in mobile advertising — a part of the business they were initially most concerned about since Facebook lacked a clear strategy for mobile advertising despite the rapidly growing number of people using Facebook on their mobile phones and tablets.

“One year into Facebook’s mobile advertising efforts, mobile has increased from zero to 41% of total ad revenue,” Anmuth highlighted in a note to clients.

While the improvements have been gradual, Facebook blew everyone away this past quarter by generating 50% more in mobile ad revenue than what Wall Street was expecting.

Even after that stellar quarter, analysts say growth should remain strong as Facebook continues to shift toward more social ads that will become increasingly valuable to advertisers.

Analysts at JMP Securities, who increased their share price target to $38, said that social media giant’s second-quarter results suggest that “Facebook is increasingly becoming a ‘must buy’ for advertisers.”

Goldman Sachs analysts were also excited by Facebook’s significant improvement in mobile advertising. They put a bullish price target of $46 on Facebook shares.

“We continue to believe Facebook is at the center of the mobile ad revolution and see considerable opportunity for it to drive higher pricing on its ad units as brand and direct marketers alike take advantage of its broad reach and precise targeting,” said Goldman analyst Heather Bellini.

As Facebook (FB) shares surged, a number of investors were getting in on the action. Over 360 million shares of Facebook had exchanged hands Thursday, more than seven times the stock’s average daily trading volume.

The day’s surge pushed the value of Facebook to more than $80 billion, up from just over $60 billion as of Wednesday’s closing bell.

Facebook’s advance was also getting plenty of attention on Twitter.

Google Nexus Ready to Use Android 4.3

California – Google announced the Android 4.3 operating system in a Google event in San Francisco on July 24, 2013. Android 4.3 will be used on the Google Nexus 7 new and old.
Since the announcement of Android 4.3, the operating system on a tablet computer Google Nexus 7, 10 and Nexus smartphone Google Nexus 4 and Galaxy Nexus will be upgraded to Android 4.3, said Hugo Barra, vice president of product manjemen Android.
While the mobile operating system of the Samsung Galaxy S4 edition of Google Play and HTC will also be enhanced, Barra stated.
Barra did not say when the other Android devices can get Android 4.3. At the operating system is not much change. There is only a little extra on the software. For example, the profile Multi-User Restricted, Smart Bluetooth technology and the higher graphics capabilities thanks to Open GLES 3.0.
Officially, Android 4.3 Jelly Bean is still in version. In accordance with the changes only slightly. This means, the fans still have to wait for Google’s Android operating system Key Lime Pie.

Launch of Remodeled Website by limoserviceoakland.net

Limoserviceoakland.net, a premier ground transportation provider, has recently launched their remodeled website. Their remodeled website aims to improve the user experience and offer better insight of their business model. Their remodeled website has tons of new features and user-friendly navigation structure to benefit the customers.

“Any business has to keep up with the improving technology in order to stay in the business. The basic idea behind remodeling the website was to make our services and fleet information available to the customers with utmost ease. The customers will find complete specifications and technical details with the images of the fleet in the new website for determining the profitability of the vehicle. Additionally, we have included many features that can help the customers in comparing the vehicles and choosing the best one for the tours. Of course, the best search engine optimization was also the main aspect behind the remodeling of the website.” – said Ruben, a manager of limoserviceoakland.net

They have used dynamic approach to remodel the website to make it visually appealing and informative for the customers. The remodeled website offers the benefit of accessing the required information with only a few clicks. Their remodeled website includes complete information about the services like wine tour, casino trips, airport transfers, concerts, sports events, night on the town and corporate events. Their website has dedicated pages focusing on the luxury transportation options for the occasions like wedding, birthday parties, proms, bachelor parties and bachelorette parties. Their new website has state-wise recommendation about the most popular destinations, hotels and restaurants for the benefits of the customers.

They have showcased their wide ranges of limo collection that includes Escalade Limo, Lincoln Stretch Limo, Rolls Limo, Hummer Limo, Range Rover Limo and Chrysler 300 Stretch Limo in their fleet. Some other fleet information like features available in 20 passenger party bus, 28 passenger party bus and 45 passenger party bus are also listed on their website with the high-definition images. The information about their wide range of exotic cars such as Bentley Flying Spur, Mercedes-Benz S500, Ranger Rover SUV, Rolls Royce Phantom, Ferrari and Lamborghini Gallardo are now available on their new website.

They have also included the complete information about the different tour packages and their features in the website for better understanding. The customers can now subscribe to their newsletter to know about the release of new packages, deals, services and fleet. They have also included the online vehicle reservation facility on the new website to offer the convenience of booking the most appropriate vehicle with utmost ease. The customers can visit http://www.limoserviceoakland.net to check out the new features of the remodeled website or book a limousine for tours and travels.